Official Featured Sponsor & Ally of The Jen Mavros Show

 
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BAD BAD'S MISSION + PURPOSE:
THE PURPOSE OF MY WORK IS TO INSPIRE AND EMPOWER WOMEN TO GO AFTER WHAT THEY WANT. 

WE ALL HAVE THE POWER INSIDE US TO STAY FOCUSED, EVEN WHEN IT SEEMS DIFFICULT. WOMEN WHO PUSH PAST FEAR AND GO AFTER THEIR DREAMS ARE POWERFUL PEOPLE. I WANT WOMEN TO LEAVE THEIR LEGACY, PERIOD. 

 
 

A luxury jewelry line with purpose, class and a dose of badass.

I'm Sarah Foster the founder, creative, and Chief Foul Mouth of BAD BAD.

I started this business on the floor of my living room in my beach-side 450 square foot apartment in Mission Beach, San Diego, California.

In two years, I've added 2 part-time employees and several freelancers who help me with this amazing brand to inspire women around the globe to be their best, badass self.

I knew when I began stamping explicit language permanently into metal, I wouldn't get any approval from my mom and dad. (Hi Mom!)

But I followed my heart and went ahead with any design that inspired me. Always a risk taker, and a bit rebellious I decided that my bad jewelry should be called something that had a sense of rebellion but memorable: so I named my company "BAD BAD".

I'm happy to report that things have changed since I started this company. My parents have since embraced that this is the work I love to do. They understand how important it is for me to always encourage others to live with confidence and take risks. Also, it turns out that my mom is one of my best customers, and when at events and shows, she's always my top sales person.

LESSON: if you have a dream and you fear how others will react, I can tell you it never feels good to be criticized or feel disapproval from others, but I promise it's always worth the work you put into it in the end, especially if you're following your heart and gut.

It works out. It always works out.